Positioning your Adsense Ads

The amazing thing about the Adsense advertising system is how one simple change in positioning of your ads can have a profound impact upon the earnings you receive from it. I still remember a fateful night about 8 months ago when I learnt this lesson and doubled my income overnight (no this isn’t one of those posts where I’m selling something - relax).

It was 10.30am and I was about to head to bed when on a whim I decided to shift my Adsense ads from the position that I’d always had them at the top (banner position) of the blog I was working on at the time. I shifted the ad to a new position and then got distracted with something else and forgot about it.

A few hours later (I got very distracted) I again was thinking of bed but decided to check my Adsense stats for one last time before shutting down my powerbook - imagine my surprise when I found that my click through rate was 40% higher than normal (and so was the earnings for that time of night)!? At first I thought I was dreaming, then I considered that maybe Google had made a mistake, then I panicked that someone had been randomly clicking all my ads - and then I remembered the repositioning of ads that I’d done a few hours before.


Needless to say I didn’t sleep much that night. I lay awake excited by the potential that I’d just unlocked in my blogs, inspired by the fact that I could make the same changes to all my other blogs tomorrow, kicking myself that I hadn’t done it earlier (what a missed opportunity) and wondering if there might be an even better spot to try putting my ads.

The following morning I lept out of bed and checked my Adsense stats again to find that my click through rate was even higher than the night before and that I’d stumbled upon a way of doubling my income - literally over night.

Once again the response to my post yesterday to Positioning your Adsense Ads has been quite amazing as people have emailed and left comments asking for further details of what the ’secret position’ is to place ads on a blog that will magically double earnings overnight.

Perhaps I’ve created a monster in the past week or so here in telling people how much I earn. Since then I’ve been quite overwhelmed by the attention - emails, comments, instant messaging - all on levels I’ve not experienced before from a post. I guess people want to make money from their blogs! I can’t blame them I guess - I’m obviously interested in that too.

So what is the magical, secret position to put your Adsense ads? Someone even emailed me tonight offering to pay me to reveal the secret. Hmmmm - maybe i should hold an Ebay auction and offer the information to the highest bidder!


No - I’m a nice guy - you can send cash if you want to but I’m not into secrets and am always (well usually) happy to share what I know. The ’secret’ was simply to move my ads down from the banner position into the actual post itself. At the time Adsense only allowed one ad placement per page, these days they allow three (like I have on my blog here) - so now you can actually keep your banner ad and also put one inside your content.

So why do ‘in content’ ads work better? The answer is pretty obvious - in fact its quite literally staring you in the face as you read this…..you’re reading this….your eyes are trained upon the content of this post. What better place to put ads than the place your reader is pretty likely to look? Now keep in mind that different websites and blogs tend to have different results when it comes to where their readers eyes are drawn to (see this fascinating blog for some studies on this) but it is generally accepted that the first paragraph of content is generally reasonably well read of most pages.

Of course there are some who argue that this isn’t an ethical thing to do - putting text link ads into the content of a blog - I’m not going to get into that argument here except to say that in my opinion blog readers are usually smart enough to tell what is content and what is an ad (the Ads by Goooogle lable is enough for me). All I’m saying here is that in my opinion and experience, the positions that generally get the highest click-throughs are within the main body and content of your blog.

I’m not really telling a massive secret here - if you look at most of the top earning blogs out there you’ll find that most of us are using the same strategy with our ad placements. There are slight variation on the theme between us but check out some of these blogs use of ads within content and you should see what I mean:


Engadget - ads placed after a post and before comments on individual pages and between posts on the main page.
Digital Photography Blog - ads here are within content at the top of posts. Another ad can be found at the bottom of posts before comments.
Mobile Tracker - ads at the end of posts and before comments on individual pages and between posts on the main page.
Gizmodo - ad at the base of each quote on individual pages and between posts on the main page.
Of course they are all variations on a theme but there is a pretty common theme there i think.

I will say this however - not all blogs are the same and each one of my blogs vary in degree to which they prove this point. Sometimes the click through rates between blogs vary incredibly despite the fact that the ads are in exactly the same position. Obviously its not as simple as just sticking an ad into the content of your blog - its worth experimenting and tracking your results. What works on one blog will not always work on another.

In my next post on this topic I’ll answer the question - ‘can you have too many adsense ads on a post?’ and ‘when does more actually = less?’

In a previous post in this series I asked the questions:

‘can you have too many adsense ads on a post?’ and ‘when does more actually = less with adsense?’

There are probably two main ways of answering these questions. The first one is from the point of view of aesthetics and the second is about cold hard cash and whether it will earn you more money to have more ads or less.

1. Aesthetics - probably the most common complaint I hear against Adsense (and other types of ads) is that advertising is an eyesore and ruins the design of a page. I’ve read post after post of people complaining that they do not want to be exposed with ads and especially offensive to their sensitivities are pages that have ads all over them.

I have some sympathy for this view and its something that always weighs heavily on my mind as a blogger - how many ads are too many ads? The beauty (probably the wrong work in a paragraph about aesthetics) of Adsense is that it is customizable and ads can be made to blend into or contrast the design of a page. Even so, the more ads you put on your page the higher the chance you have of offending the those who are advertorially (I know its not a word - I’m being post-modern) sensitive.

Related to this is the theme of your blog. I have some blogs that I only serve one ad per page (or even no ads) simply because I don’t feel its appropriate to commercialize the blog at all.

2. Financial Considerations - believe it or not - but having more Adsense ads on your site can actually mean you earn less income from them! I know this sounds stupid and some of you think I’ve finally lost it - but its true, I found out for myself last week. Let me tell you the story.


Last week I decided to ‘tweak the ads on one of my blogs’. The blog in question had two ads per page, one in a banner ad at the top of the page and the other in a position within the content section of my blog. The ad within the content was my primary ad - the one that performed best (as previously discussed). Adsense allows three ads per page so the logic in my mind said ‘three ads will perform better than two’. So I cleverly decided to ad a small ad to my side bar (similarly to the one I have on this blog at present over on the left). I added it (with a label saying it was an ad) and smuggly went to bed imagining that I’d just earned myself a few extra dollars a day.

The next day I noticed that the Click Through Rate of my Adsense ads was lower than normal overall - so were earnings. I was not too concerned because it does tend to go up and down from day to day. The following day I noticed the same thing - lower CTR and lower earnings. Day three and I was starting to worry a little that something had gone wrong as the trend continued and I had little idea why. At first it didn’t even cross my mind that the new ad might be having any impact.

I checked the channels feature of Adsese at this point and realised that only one of the many channels that I track was lower than normal. It had halved its normal rate! Of course the channel that had decreased was the primary in content ad from my blog (my cash cow of the blog).

It only took me a few moments to work out why this had happened. You see the ad that I had added to my side bar was stealing ads from my primary ad in the content and leaving it with few, if any ads to serve. Let me explain.

The way Adsense works if you have more than one ad running on a page is that it will serve ads to the ad that it finds first on your blog. It fills up the first one first, the second one in the code second and the third one in the code third. If at any point it runs out of relevant ads it stops serving them and you either end up with a public service ad, an empty space or an alternate ad (depending upon how you configure your set up).

On that particular blog the code was in this order.

- 1 Banner ad

- 2 Side bar ad

- 3 In content ad

You can see what was happening - the banner ad got first priority and was always served ads. The side bar ad almost always got ads and the in content ad got them some (50%) of the time. Of course this left my primary position empty half of the time (not a wise move).

You can probably guess what I did faster than a speeding bullet - side bar ad was gone very quickly and the banner ad didn’t last long either. Now the in content ad is always full and I have moved a secondary ad further down the page. CTR and revenue are back up to normal (in fact they are up a bit).

So - take home message time. When designing the ads on your page rank your ad positions in terms of priority. Which spot do you want to get the first ads and always be full? Which are secondary spots that don’t matter so much if they are empty from time to time? Then check to see which order they appear in the code on your site. This is easily done. Simply select the ‘view source’ option in your browser. This should open a window that shows you the back end of the page you’re viewing - find the google adsense code and work out which is which (you should be able to tell by the size of the ad). If your primary ad isn’t the first one you might need to make some changes either to where you place your ads or to how your blog is configured and serves the code.

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10 Steps to Guarantee You’ll Never Make More than 0.14 cents per month with AdSense

Every day I come across and courses which promise to teach people how to make thousands of dollars a day with AdSense by following a few easy steps - so I thought it was time for one that shows you how to guarantee to keep your blog from making money with AdSense. Here’s my top 10 tips for a guaranteed earning of 0.14 cents or less per month from your blog:

1. Position Ads Out of Sight - Ensure that you put any ad units that you put on your blog below the fold where they’ll be sure not to annoy your readers. If you do choose to put your ads above the fold (why you would I’ll never know) make sure they are placed in the white zones in the diagram to the right. Obviously the bottom of the page is best but the top right corner and right hand skyscraper positions can also work against you very well. Do your best to keep the ads away from the areas that people’s eyes will be drawn to (ie away from content, pictures etc). This helps keep the money from rolling in quite well.

2. Only post to your blog once every few weeks - Lull your readers into a hypnotic trance decrease the chances of them ever visiting your blog.

3. Unclear Post Topics - If and when you do choose to post make sure that your posts have as little focus as possible in terms of topic. Write about multiple topics in every post in an attempt to confuse the AdSense bots. Never blog about anything with a commercial aspect to it and attempt to keep your posts as uninteresting, unoriginal and as useless to readers as you possibly can.

4. Poor Post Titles - Never use the keywords that relate to your post in your post’s title. In order to get lower paying (and irrelevant) ads use the word ‘blog’ as much as possible both in your titles and posts. Also try to find topics to write about that AdSense has no ads in their inventory for. Do this by simply adding keywords into Google.com until no ads come up next to the search results.

5. Never set your ads to show Alternative Ads - If you do your readers will see ads that might make you money when Google can’t find any of their own to show (something that ideally you will have if you get #4 above right). A much better strategy is to just allow the PSA (public service ads) to appear which will guarantee you earn nothing at all.

6. Click your own AdSense ads - This might make your AdSense total go up for a little while but the chances are that you’ll never see the money because you’ll be banned from the system. You might even go into negative earnings if Google decides to get their lawyers onto you!

7. Break Other Rules - If clicking on your own ads doesn’t get you banned fast enough try breaking some of the other AdSense terms and conditions like blatantly encouraging your readers to click your ads, using obscene language, writing constantly about violent and adult topics, labeling your ads with things like ‘free prizes if you click here’ or by putting flashing arrows pointing at the ads etc. Another good one is to add YPN ads to the same pages that AdSense ads are on. This has the double bonus of possibly getting you banned from both programs in one hit! If AdSense do contact you to make a change to some rule you’ve broken it’s best to ignore these emails, or if you decide to write back be as argumentative and uncooperative as possible.

8. Make your ads stand out - Set your AdSense ad design to completely clash with the rest of your blog’s design. Blending your ads is for sissies - be bold! In essense what you’re aiming for is to make your ads look as much out of place and as ad-like as possible. Here’s a few of my personal favorites (keep in mind I’m not a very good designer - I’m sure you could do worse if you put your mind to it):

9. Never track your AdSense ads performance - Definitely do not use channels to monitor how your different ads perform. This way you’ll ensure that if you do happen to fluke some well performing ads - you’ll never know which ones they were and will never be able to reproduce the results elsewhere.

10. Lower your Traffic - Ultimate the probably one of the best ways to ensure you never make much money from AdSense is to work hard at maintaining as little traffic as possible to your blog. You can do this in many ways including:

• Ignoring any readers that do happen upon your blog
• Practicing black hat SEO principles to make sure you get banned from Google and other Search Engines
• Writing the worst content possible
• Stealing other people’s content (and other unethical practices)
• Post as infrequently as possible (I know I’ve said this already - but it’s worth repeating
• Never promote your blog in any online or offline forums
  

If you do have an occasional surge in traffic you can always remove the ads from the page that is getting the most traffic. Some bloggers do this well by only showing ads on certain pages (like their front page) and not showing them on other pages that get traffic.

Bonus Chitika Tip - If you want to branch out from AdSense and not earn much from other ad programs you might like to join up with Chitika and try many of the above strategies also. Another good one with Chitika is to use the default settings and keywords. If you really want to push it with Chitika you should target keywords that are as irrelevant to the topic of your blog as possible. In fact you can use this strategy with many money making strategies for your blog - especially affiliate programs. The more irrelevant they are to your blog’s topic the less chance they will convert!

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Relevant Ads

Revenue = high readership + high paying ads + relevant ads + well placed and designed ads

The third element of our Adsense equation is that of relevant Adsense ads. It is all very well to rank high in search engines to generate high levels of traffic, but without relevant ads that relate to the content of your blog you are not likely to generate much in the way of click throughs.

Let me give you an example. Recently I was asked to help a fellow blogger who has struggling with his Adsense ads because whilst his content largely focused upon the topic of ‘health care’ - most of the ads being served to his blog were focused upon ‘blogging’. He was getting quite reasonable traffic levels and had a reasonably high paying topic (there are some good health care ads out there) but as you’d expect, people coming to a blog about health care did not click on ads for blogging software and services at a very high rate. The challenge was to get his ads reflecting the content of his blog.

Another fellow blogger had the problem of not getting ANY ads being served to his site. Instead of paying ads all he was getting was the public service ads that Adsense serves when they couldn’t find any relevant paying ads (these pay nothing).

How do you get relevant ads? Here are a few things to try.

Make sure there are ads available - My friend who didn’t get any paying ads served was focusing on a key word for which there was no or very few ads. A simple way of checking this is to do a search on Google for the key word you are targeting. If they don’t serve ads on their own search results page its an indication that such ads are scarce - if not non existent. They way we got ads on my friends blog was to experiment with other related keywords. He didn’t have to change the focus of his blog - just the way he described his topics. For example if there are no ads for ‘bed linen’ try ‘blankets’, ’sheets’, ‘quilts’ etc. Experiment with different combinations until you find something that works.

Increase your Keyword density - The more you use your keywords the more likely you are to get ads on those topics. Its not common knowledge exactly how the Adsense bot decides what ads suit your content best (if someone knows feel free to post it in comments below) but it’s a pretty safe bet that if you put you keyword in your title, at least once in your first paragraph and then scatter it throughout the rest of your page that you’ll convince the Adsense bot of what your topic is. It MAY also be helpful to include your keywords in the URL of your page (Moveable type can let you do this - ie look at the URL of this page - it incorporates my title and therefore some keywords). It MAY also be worth putting your keywords in outward links, bold, italics etc. All of these strategies also help optimise yor blog for search engines which won’t hurt either.

Examine your Sidebars, menus, header and footer - It is not just your main content that the Adsense bot searches to find the topic of your page, but also your other areas. When I looked at the healthcare blog that was getting ‘blogging’ ads I noticed that he had the word ‘blog’ in his title, three times on his sidebar and once in his footer. It was also in his URL and he also used the word quite often in his content. My recommendation was to remove the word from as many of those places as possible and to increase his health care keywords. The ads improved their relevancy almost immediately.

Stick to one topic per page - Obviously this may not be feasible on your front page - but attempt to keep each individual blog entry/post as highly targeted as possible. I’ve noticed that some people often include two or three topics in one entry - this will confuse Adsense’s bot so split them up into two entries.

Block irrelevant Ads - Sometimes despite your best intentions Google just gets it wrong and serves your ads that have nothing to do with what you write. If you’re getting some repeating irrelevant ads block them. Adsense lets you do this to quite a few sites and its easy to do. I have a number of ads blocked, some because they are philosophically not consistent with what I write about, but mainly because they just are not relevant to the topic of my blogs.

Ask Adsense - If all else fails notify Google Adsense of your issue. Of course they are busy people - but Google prides itself on being responsive to its users. I’ve emailed with queries a number of times, once on an issue of irrelevant ads, and every time I’ve had positive results from my query. You’ve got nothing to loose - shoot them an email!

If you do all of the above you SHOULD find Adsense serves you with relevant ads. In conjunction with the other elements in our equation this will contribute to increased click throughs and hopefully higher Adsense revenue. Next in this series on maximizing Adsense revenue is a post on Well Placed and Designed Adsense Ads.

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High Paying Ads

Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

The next element of this Adsense equation to be examined is how to get high paying Adsense Ads running on your site. Obviously in any business one way to get higher profits is to charge more for your product - whilst you have no direct say in how much is charged for ads run on your site - there are ways of targeting types of ads that might bring in a higher return than others.
As we mentioned in our initial explanation of the equation, the PVR Blog is one example of a blog that targets a well paying ad type - ads for PVR technology. Whilst I do not know specifics of earnings I would suspect blogs like Gizmodo who run Adsense ads would also be generating a higher paying ad, due to their focus on technology.

The lesson we can learn from blogs such as these is that they attract specific ads (that presumably are well paying) by keeping their content targeted on the same topics. To over simplify what we’re saying - if you want ads about Camera Phones blog about Camera Phones.

Finding High Paying Ads is not as easy as it sounds (is anything?). Do a search for Google on High Paying Adsense Ads and you won’t find too many sites listing the best keywords for Adsense. The top Adsense users in Adsense discussion forums tend to be pretty secretive about not only what keywords they focus on, but also what sites they run. I don’t blame them either - its good business sense really.

Having said this there are a number of strategies and tools that you might like to employ to help find high paying keywords.

• Buy them - Finding high paying keywords for your blog is possible by yourself for free - but as with everything a few entrepreneurial types are willing to do the leg work for you to save you some time and give you a comprehensive result. One service that you might like to try to find good keywords is Top Paying Keywords.
  
• Trial and Error - I know this will frustrate some of you who want a nice and easy quick fix but overall it is one of the best pieces of advice I can give. Try writing on a topic - track the results - if it pays off do it again….lots. Adsense allows you to track specific pages or sections of your blog using its ‘channels’ feature - if you’re smart you’ll watch which sections of your blog are generating the highest ads by dividing your overall earnings by the number of clicks and comparing it to other channels. Keep trying new topics until you strike gold and then dig in like crazy!
  
• Are there Any Ads? - This is a good first question. Despite the many thousands of advertisers using Adsense there are some topics where the answer to this question is no. A simple way to check is to head to Google and do a search for the key words you’re wanting to blog about. The results page will bring up not only a list of other sites writing about that key word (they are you competitors) but on the right hand side there will be a list of ads - these are the same sorts of ads you’ll get on your site if you write on the topic. If there are ads there, it is a good sign.
• If there are not - maybe its worth finding another topic to write on if you’re hoping to attract ads.
  
• 7 Search has a list of the 100 of the top paying keywords (in their advertising program - not Adsense) at the moment. Its a bit depressing actually to see a list like this because you’d have to sell your soul somewhat in order to go with many of them. Its an interesting site to check out though.
  
• Also from 7 Search (and more useful) is their Keyword Suggestion Tool which gives you an idea of what people are paying per click on different tools (again this is not specifically for Adsense but it will give you an idea of what the going rates are). Find What also has a similar service.
  Google Adsense’s biggest competitor are Overture (they run the ads on Yahoo) - they offer a service where you can enter your keywords and they will not only tell you how much advertisers are paying for the words but also how many people are searching for the term. This is a very useful tool.
  
• Sign up for Adwords - One way of getting a feel for how much people are willing to pay per click is to sign up with Google as an advertiser yourself. It doesn’t cost much to start a mini campaign and do some research this way. You’ll get a feel for what people are bidding on different words very quickly this way.
  
• Word Tracker is the best tool I’ve seen to help in finding keywords that people are searching for in the major search engines. The excellent thing about Word Tracker is that they also tell you how many other sites out there are targeting the same words! This is very handy as it will stop you targeting ‘Britney Spears’ as a Keyword phrase even though its one of the most searched for keywords on the web because literally hundreds of thousands of other sites have beaten you to the punch. Word Tracker has a free version to trial it and their paying version is even better - well worth the investment.
  
• I’m told Keyword Sleuth is a similar program to Word Tracker however I am yet to trial it.
  

Targeting High Paying Adsense Ads is an important aspect of generating an income from Adsense. It is not enough in and of itself however. You can have $10 per click ads (I’ve not found any of these yet) but without generating any traffic your research into the right ads will be useless. Likewise it is one thing to identify which ads you want to target - but it is another thing to actually get these relevant ads showing on your site. It is to this topic which our next post in this series will head - Finding Relevant Adsense Ads.

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Is Your Blog Suitable for Adsense?

Is your blog suitable for Adsense? - Before you rush into signing up for Adsense expecting it to earn you a million dollars it is worth asking the question of whether Adsense is the right revenue strategy for your blog. By no means is it the only option - you might like to check out this tip on other ways of making money from blogging.

Whilst there are some amazing success stories about earning big dollars with Adsense out there, it is worth taking a realistic look at some cold hard truths about the Adsense program.

Google does not accept every site that applies to the Adsense program.

• Google Adsense Program Policies indicate that the content of sites must not contain things like excessive profanity, pornography, illicit drugs etc. Basically your blog needs to have content that is reasonably ‘family friendly’.
• Also in their policy document is a reference to them not normally accepting pages of a personal nature. This is the topic of discussion in many Adsense forums and is obviously open to different interpretations. Many (if not most) blogs are personal in nature - however to maximize your chances of approval by Adsense a blog should be targeted on a particular topic/s. For example whilst this blog is often personal in nature - most of my individual posts (pages) focus on very specific themes which are repeated throughout the blog. update - this may have changed recently with Blogger now allowing blogger blogs to use Adsense.
• Sites accepted into the Adsense program are also required to be easily navigable, have an adequate quantity of text based content (don’t apply if you’ve been blogging a week) and be written in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish. They may not to have excessive advertising or other contextual/competing advertising.
• Whilst not stated in the Adsense Policy document, many also believe that sites accepted into the program also need to have reasonable levels of traffic. If your blog is new, it may be worth waiting a few weeks or months before applying to build up traffic and content levels. Others speculate that a professionally designed, well-organized and privately hosted blog has a better chance of being accepted. The more professional and successful your blog appears the more likely it is to be accepted by Adsense.

If still in doubt after reading Google Adsense Program Policies you can email Google for clarification or just apply and see how you go.
Of course, acceptance by Google into the Adsense program does not guarantee your success. The fact remains that certain blogs will always be more successful than others at generating income.

Future posts in this series will focus upon strategies and tips for increasing your revenue but it should be stated here that the most successful sites are generally sites with very high traffic levels and/or content that is directly related to a particular product or service (the more targeted and niche-like the better).

It is also worth saying that Adsense works best on pages with lots of text content. It only reads text in determining ads, not images so make sure you have enough relevant content.
The next posts in this series will expand upon these aspects of successful blogging with Adsense with our Adsense Equation.

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Adsense Tips for Bloggers

How do you make money from the Google Adsense Program? What AdSense Tips can you share with us?

I have been asked this question so many times in the past few weeks that I thought I should write something on the topic. It seems increasingly bloggers want to try to cover their hosting and ISP costs with some revenue from their blog - and increasingly they’re doing it and are able to make a few (or quite a lot) dollars on the side. Many are turning to Google’s Adsense program.

Covering costs of my Digital Photography Blog is why I originally signed up with Google Adsense - blogging can get expensive when you have high levels of traffic and a lot of pages.

Whilst the agreement you sign with Google stresses that you are not allowed to give specific information about your earnings from the program I can say that I’m glad I’ve signed up because its well and truly covered my costs - and then some. In fact I think its quite feasible to expect that Adsense coupled with other strategies for making money from Blogging could quite easily generate a decent living. It takes time and hard work, but I think its very doable. (Update: Since writing this series I’ve revealed that I am now looking at making over a six figure income this year in 2005 from blogging).

So how do I make money from Google Adsense? Let me share some AdSense Tips that heve helped me.

This will be the first in a series of posts on this topic. Let me say up front I’m no expert - there are a lot of people out there making a lot more money than I am using Adsense - however most of them are not telling their secrets - well not for free anyway. I’ve got no secrets to hide and am willing to share what I’ve learnt since I signed up for the program 8 months ago. If you want a REAL expert’s opinion on Adsense I’d recommend buying Joel Comm’s What Google Never Told You About Making Money with Adsense E-Book. Joel earns $15,000 per month from Adsense and has some good things to share.

I know some bloggers are put off or offended by the idea of making money from blogging so I’ll try not to let these posts dominate my blog - however if you are not interested in the topic, simply skip over these posts.

I am going to assume a few things in this series to cut down the amount of introductory comments I have to make. Here is what I am assuming:

• You have a blog. Whilst most of the following tips will apply to other types of websites I run Adsense on blogs and will speak from that experience.
• You have (or will) read a basic overview of Adsense and have some understanding of what it is.
• You have(or will) read the program policies as outlined by Google. These give details of site eligibility, ad placements and other requirements for using the system.

Enough introductory comments - lets get stuck into the Adsense Tips for Bloggers!

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