The following section is a collection of incredible copywriting articles made available to us by Miguel Alvarez (thanks!) and are published with his full authorization. Read each one of them to learn the exact techniques you need to know when writing the copy for your mini-site...
- An introduction to copywriting
- Knowledge is the key to success
- The importance of graphic design in advertising
- The most important element is your headline
- The four functions of a headline
- The 22 types of attention-grabbing headlines
- 11 tips for writing clear copy
- Using the right tools in your writing
- The motivating sequence
- Developing a winning USP
- The 22 reasons people buy from you
- Writing for the web (short copy vs. long copy)
- Words that make people buy
- Scarcity can help you... use it!
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